Aussie App/Platform Soundhalo Gets Global Launch Tonight
Hunters guitarist Barry Palmer codevelops an app for live gig recording and distribution.
Author: Christie Eliezer, The Music Network.
Date: 26 July 2013.
Original URL: http://www.themusicnetwork.com/music-news/industry/2013/07/26/aussie-appplatform-soundhalo-gets-global-launch-tonight/
New Aussie app/platform Soundhalo gets a global launch tonight (Friday) at the first of two shows at London’s Roundhouse by Thom Yorke’s Atoms For Peace.
Soundhalo was devised in Melbourne by former Hunters And Collectors guitarist Baz Palmer and digital media entrepreneur Liza Boston.
It allows fans to download songs played at a concert anywhere in the world minutes after so that they can re-live the experience. The MP4 visuals and sound come straight from the stage to provide that “actually being there” feel, said Palmer. Each song, costing about $1.60 each, an entire concert $16.00. It can be downloaded from www.soundhalo.com or apps for iPhone, iPad and Android devices.
Palmer and Boston worked with Melbourne-based label executive and entrepreneur Michael Parisi to acquire bands globally. A demonstration at South By Southwest in Texas drew not just acts and labels wanting to get involved, but also brands and technology companies. Palmer and Parisi are in talks with international and Australian music festivals.
Yorke and Atoms For Peace colleague Nigel Godrich, were among the first to sign on. Godrich, also Radiohead’s producer, explained, “I found myself wondering why, whenever you go to a gig, the next day there are a million shaky, horrible sounding YouTube videos already online. But you go and look because you want to see something of your experience. Soundhalo provides something really functional – an experience that you want to remember in front of you as soon as the concert has happened. To be able to relive that is a really great thing.”
A test of the platform by British band Alt J in May at a London show saw fans responding from 100 countries. “The band hadn’t even sold a single piece of music in many of these places,” said Palmer.
After tonight’s launch, other acts who have signed on – said to include Metallica, Green Day, Linkin Park and The Black Keys – will be announced. “Rest assured we have the leading lights in every single genre and festivals on board,” said Palmer, who is now based in London to coordinate the platform’s expansion. “The response has been amazing.”